Approaching Local Companies
As you may or may not know, I’m about to launch Students Uncovered. I want local letting agents to advertise on the accommodation pages of each city, for example Student Accommodation in Edinburgh.
What is the best way to approach these companies to get them on board with a view of having them pay for advertising in the future? I was thinking of a short and sweet e-mail, something along the lines off…
Good morning,
My name is Kal and I’m the founder Psyched Media, a company that owns and operates a number of web properties. One of our newely established sites, StudentsUncovered.com, is a fresh and exciting student portal providing useful local and national information to students across the country. At present our site contains information about student accommodation in Edinburgh and we would really like to get local letting agents on board to advertise.
As our site is launching during Freshers Week (15th September) and we are running a national advertising campaign throughout a number of student nightclubs. We are keen to offer you a free 468 x 60 banner placement on our site for a trial period of one month.
After this period I would be happy to discuss a possible partnership should you wish to continue with your banner placement. Our previous internet projects have generated up to 250,000 unique visitors per month and I am confident your company could benefit from this targetted advertising.
If you would like to accept this offer, please e-mail us back with your banner and we will place it upon our site immediately. Alternatively, if you need to have a banner created, we can do this for you in return for a link to our website on your homepage.
I look forward to hearing from you.
What do you think of this? Do you have any other suggestions to approaching these companies?
Thanks in advance and good luck with your persuits,
Khalid.
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Hiya.
I think the first, most important thing that you can do - is to put yourself in the letting agent’s shoes. If someone approached you with this offer.. what would you want to know? I know that you’re after as many companies and things, but maybe they would be after exclusivity? I think you have included enough.
There is also something about e-mails that I don’t like. It may just be me - but there’s something about approaching businesses in person that interests me. Maybe it’s all better ‘for the record’ to send an e-mail, but maybe you will consider meeting them in person? Perhaps both?
All in all, I think the e-mail is good enough