Selling Leads
One of the ways I generated revenue with previous networks and continue to do so with my sunrooms site is by selling leads to related companies.
This game is difficult as the conversion rates can be lower than Adsense (2%) click through rates so traffic is key i.e. a good natural ranking in the SERPs.
However, there are benefits to selling leads. Some markets, such as dental insurance and landlord insurance, can be profitable and when selling leads you are pretty much immune from invalid clicks that can result in account terminations, which regularly happens with Adsense accounts.
If you have the time, ability and confidence to take on the big boys in these areas and compete then it can be extremely profitable, with some lead purchasers paying up to £100 per valid lead!
Good luck with your persuits,
Khalid.
User Comments
William Bakhos
On June 17, 2009 at 11:49 am
Hey really like your site.. i’ve flicked through it a fair bit and like what youve done.
Just wondering when you say selling leads, do you mean CPA affiliates marketing or literally compiling lists and selling them to organisations?
Khalid Al-Khames
On June 17, 2009 at 11:56 am
Hi William,
Thanks for your comment and welcome to my blog.
I sell leads directly to companies who distribute them via their network.
For example, I get a lead for someone who wants windows and sell it on to a company who distributes it to three window suppliers for them to provide quotes to the customer.
Internet Entrepreneur
On June 17, 2009 at 10:16 pm
Thats interesting.. probably a better return that the one off CPA lead.
Great work
Will
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