KhalidsLife.com

I’m back and I’ve already been working hard to launch Bar Vacancy. After sending out a few hundred e-mails to bars, nightclubs and agencies, I’ve setup an Adwords Campaign covering a lot of keywords. I’ve decided to let it run for a few days and if it doesn’t work well then I’ll need to look at another form of advertising.

The site is simple, easy and best of all FREE. There should be no reason people don’t want to use the site, I just need to ensure an balanced number of visitors between employers and employees. Word of mouth will hopefully play a big part in ensuring people recommend the site and I intend to advertise privately across bar/nightclub/security forums.

If anyone has any comments or suggestions I’d love to hear them. Perhaps you have an idea or opinion that could help?

Good luck with your persuits,

Khalid.

Marketing a product or service can be particularly difficult, especially if you have stiff, established competition. Introducing my latest site, www.BarVacancy.com

Bar Vacancy is a free classifieds site specifically geared towards the licensed trade. Bar Vacancy allows you to post free bar jobs and will make money through people paying for “featured ads” and banner adverts.

The site rivals Gumtree, BarZone and every other site because it is FREE! Gumtree charge £25 per ad and BarZone £34.

I need your help…

Marketing such a service may sound easy. People often say “Oh that’s a good idea and because it’s free everyone will probably use it” - In theory yes, if a vendor was handing out a product you’d check it out before paying for it elsehwere.

The problem is getting the message out.

I let Adwords run for a few hours, targetting keywords for employers only so I could get some more jobs posted on the site e.g. “bar staff required“. £14 later at a cost of £0.40 per click, I got nothing. Understandably campaigns like this take time and I can’t expect immediate results, but just how far do you go before you try something else?

I’ve been looking at magazine specifically for the licensed trade, such as bar owner magazines and websites. For a good quarter page magazine ad I am looking at £1400 and there are no decent websites I have found so far.

I was thinking of doing down the route of business cards but they would only cover my city and would involve a lot of legwork. Flyers and mailshots is another idea and I have an e-mail campaign ready to go but I need more ideas.

What do you think I should do?

Thanks, and good luck with your persuits,

Khalid.