KhalidsLife.com

For one of my new projects - still in the pipeline, - I need to do direct advertising. People ignore e-mails and Google ads are competative (and pricey!), so I’m resorting to offline marketing.

I did this before with Elite Kit, my former security supplies e-commerce store, by writing letters to security companies and nightclubs. To be honest I’m not sure if it worked as there is really no way of tracking it, unless you provide a discount code or re-directed url. But, for my new project, this is not an option. Well it is but it would just complicate things and cost more to implement.

Business Cards work well if you introduce yourself. This would require a lot of legwork, especially since this project will eventually provide a service to the whole of the United Kingdom and then expand further into Europe.

The main benefit of the site is that it’s free whereas rivals charge £25 - £35 per submission. There are only two main rivals but they are well established. Tapping into this market won’t be easy, hence why I need to think outside the box. I don’t want to waste money, especially as the marketing budget for this project is cash hungry.

Do you have any suggestions?

I understand it’s a little difficult if you don’t know the service so I’ll provide you with a brief outline. Sorry I just don’t like to give it all away until it’s launched. The site is a classifieds ads portal relating to one particular niche where turnover is high, i.e the businesses in this market are constantly needing replacements.

Let me know your thoughts, hopefully I will be launching on the 15th of this month!

Good luck with your persuits,

Khalid.