KhalidsLife.com

Definition of Niche: a position particularly well suited to the person who occupies it; “he found his niche in the academic world”

In today’s World Wide Web, where each keyword becomes a market and every webmaster is a vendor, simply having one stall doesn’t cut it anymore unless you have a truly unique product to offer. According to Verisign - the digital infrastructure authority that manages Internet domain names such as .com - there were 153 million domain names registered in 2007, up 27% from the previous year.

For many of us budding entrepreneurs, creating the next FaceBook or YouTube idea is simply something we probably won’t be able to achieve, or fund for that matter. It’s not that we’re unable to think of great ideas and market them, it’s that these sites are a one-of-a-kind and generally very successful or huge failures.

You are rolling a dice hoping for that success, but for many, the odds of 1 in 6 are too slim. Entrepreneurs are risk takers, but we like to invest wisely. Dominating a niche in an attempt to become the king of one sector seems like a viable choice… and it’s working for me.

The benefits of dominating a niche include the following:

1. You’re concentrating on one sector so your knowledge of it is enhanced, thus your website’s content will be too.
2. Each site is targetting a different keyword in the same niche so you are spreading yourself well over one area.
3. You will automatically have relevant backlinks available to each other as each of your sites will be in the same niche.
4. Linking to each other helps boost your overall SERPs, as they help pull each other up the ranks.
5. Adding a new site and targetting another keyword will be easier as you already have an established network setup to help it get indexed and ranked quickly.
6. By establishing yourself and building strong foundations in one area, you are making it harder for others to compete.

I’m sure there are additional benefits to dominating a niche, but these are probably the most important. However, there can be downfalls too:

1. If the niche you are targetting already has this operation in place it’ll make it much harder to compete.
2. If the niche does’nt have many paying advertisers, having “all your eggs in one basket” will probably not convert to the profit you were hoping for.
3. The content is limited so spreading it over a huge network of sites may not be easy. For example, news about “tattoos” is rare so spreading this over 10 tattoo sites won’t be a walk in the park.

Overall I think dominating a niche, providing you have researched it well and have a viable business model, can be a success. At present I am doing this and have 3 sites in the same sector, adding a 4th by the end of today. It’s a proftable operation that is earning me money, and my aim is to have 5 sites targetting 5 different keywords and ranking in the top 5 of the SERPs (tongue twister I know)!

Good luck with your persuits,

Khalid.